Download Burberry: Storia di un'icona inglese, dalla Regina Vittoria by Tony Di Corcia PDF

By Tony Di Corcia

l. a. storia di Burberry ha inizio nel 1856, quando il suo fondatore, il giovane Thomas Burberry, apre a Basingstoke, nell’Hampshire, un negozio di indumenti da lavoro e consistent with attività all’aperto. Grazie a una geniale intuizione, scopre e brevetta un tessuto rivoluzionario, impermeabile, flexible e leggero: il gabardine.
In breve dà vita a un’impresa che esporta i suoi prodotti in tutto il mondo e che non conosce battute d’arresto, aiutata da altre straordinarie invenzioni, quali il riconoscibilissimo money – il tessuto scozzese che fodera tutti i suoi capi – e il trench, nato come «cappotto consistent with le trincee» e indossato da mezzo milione di soldati di Sua Maestà nella Grande Guerra.
Nel corso del ’900 Burberry fa del binomio avventura-eleganza il suo marchio di fabbrica e lo adatta alle situazioni più assorted e glamour: dalle spedizioni al Polo alle trasvolate aeree, fino a Hollywood, dove veste alcuni dei divi dell’epoca d’oro del cinema (solo due nomi: il Bogart di "Casablanca" e l. a. Hepburn di "Colazione da Tiffany"), assurgendo a simbolo del British Style.
Il libro di Tony di Corcia rievoca con dovizia di particolari le tappe e i personaggi principali di questa appassionante storia, segue i cambiamenti nello stile del model e l. a. sua costante espansione, ne rievoca le memorabili campagne pubblicitarie e ricostruisce i suoi fortunati rapporti con los angeles Corona inglese, consistent with molti versi all’origine del suo successo.

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Additional info for Burberry: Storia di un'icona inglese, dalla Regina Vittoria a Kate Moss (Le comete) (Italian Edition)

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